
Melbourne is littered with old painted logos and signs for businesses and brands that are long gone – and they’re attracting big audiences on Instagram
Walk around Melbourne for even a short while and you’ll start seeing ghosts. Glance at any old building in the city or any fading milk bar in the suburbs, and you’ll spot them: the faded logos and signs for companies and products that have often long since disappeared, telling the history of a building like rings in a tree.
Sean Reynolds is an aficionado of these “ghost signs”, and has lockdowns “to thank, slash blame for it,” he says. He moved to Melbourne from the US eight years ago, but first became fascinated by the signs while walking in Yarraville and Footscray with his young daughter during their daily lockdown outings.