How Netflix’s Wednesday became a pop culture phenomenon
Tim Burton’s Addams Family reboot series has become only the third Netflix show to rack up a billion hours of views in a month, inspiring TikTokers and Lady Gaga along the way
It’s official: Wednesday, the Netflix Addams Family reboot directed in part by Tim Burton, is a smash hit. Just three weeks after its release, the young adult series has racked up a staggering billion hours’ worth of views, a Netflix benchmark surpassed only by Squid Game and Stranger Things 4.
Consequently, social media feeds have also been clogged by fans (Lady Gaga included) in their best Wednesday Addams cosplay. The children of TikTok have been diligently recreating her Siouxsie and the Banshee-inspired performance, in which star Jenna Ortega’s now-viral choreography to the Cramps’ 1981 cover of Goo Goo Muck may have single-handedly revived Gothic subculture for Gen Z (the series also picked up two major Golden Globe nominations this week).