Blazers out, Birkenstocks in: how smart casual work ‘uniforms’ can free up brain power

From Steve Jobs’s turtlenecks and sandals to Hillary Clinton’s coloured suits, those in the public eye often adopt a simple signature look

Steve Jobs's Birkenstock sandals
Steve Jobs’s Birkenstock sandals sold at auction for nearly $220,000. Photograph: AP

Last Tuesday an undisclosed buyer paid $218,000 for a pair of Birkenstock sandals. It was not just any pair of shoes, obviously. The website listing for Julien’s Auctions said: “The cork-and-jute footbed retains the imprint of Steve Jobs’ feet, which had been shaped after years of use.”

“The sandals were part of his simple side,” Chrisann Brennan, Jobs’s former girlfriend and the mother of his child, told Vogue Germany in 2018. “They were his uniform.”

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