For those with even a tentative toe online, it was hard to avoid the impact of yassified evil doll turned newly branded “queer icon” M3gan this past week. Ever since she danced her way to virality in the internet-shifting trailer for her self-titled film late last year, she’s never been far from the spotlight, but with the film finally unfurling in US cinemas, she was front and centre, terrorising Twitter and TikTok and sleekly dethroning both Chucky and Annabelle within a weekend.