Alan Sugar on making The Apprentice: ‘If I was a candidate, I’d win every time’
‘I’m actually polite and sensitive in the boardroom. But that doesn’t make good telly. So the monkeys at the TV company pick the moments where I’m banging on the table’
I was contacted by the BBC in 2003 to consider doing The Apprentice. I’d heard Donald Trump had been very successful in the American version, so I was up for it. They asked me to find a couple of advisers: Margaret Mountford, my lawyer for many years, and Nick Hewer, my publicity man. It was really an excuse to get across my business acumen, as well as to become a TV personality. It was very exciting.